The term 'ethical fashion' is used to describe many different elements of a very diverse industry. Social benefit, preservation and protection of the environment, use of recycled materials and innovative design are just a few of the possibilities of a wide range of positive results.
The definition of ethical fashion of Ukundi relates to social, environmental, consumer factors, and has four elements:
Ukundi designs incorporate the colorful fabrics of East African, Khanga and kitenge, and bhatik, with western designs. The collection of designs is meant to celebrate women's shapes and sizes.
Each of the craftspeople involved is paid a fair-wage with which they can participate in their communities and support their families. In many cases Ukundi has the opportunity to support female craftspeople. The fabrics are dyed using natural dyes.
Ukundi designs are distributed online, at tradeshows/fairs/farmers' markets, and in shops that have an ethos of sustainability and/or fairtrade. The 'Products Online', 'Products in Stores' and 'Events' tabs have more information.
All profits go to support educational projects in Tanzania. The profit from general sales are put toward projects selected by the Ukundi team. To check out these projects go to our 'Ukundi Projects' tab under the 'Projects' tab.
If a customer or group would like to determine which educational projects to support, they may do so through our Special Projects Opportunities service.